AI-Powered Travel Assistant
For Travel Advisors & agencies
Add a Travel Advisor to your team for as little as US$699 a year
A 24/7 AI assistant that builds itineraries / travel plans, compares cruises, shortlists hotels and answers visa enquiries – then hands every plan to you for the final word.
24/7
Always online
98%
Cheaper than hiring
US$0.08/hr
Effective cost
Testimonial:
“I put the AI system through the paces, and it was spot on. I asked a lot of off-the-wall questions, and it handled them. It kept telling me to call or email the advisor. I see it as a great research tool for the advisor, and as a way to help the client narrow down what they want.”
Mike – Vacation Specialist / TPI
Two Ways to Use It
A Lead Generator on Your Site – and Your Back-Office Drafting Assistant
The same engine works both sides of the enquiry. Put it on your website to capture new leads around the clock, or open it yourself after a client call to draft and send tailored plans in minutes.
The Problem
Every Travel Advisor Deserves an AI Assistant
Travel agencies face constant pressure. Long hours, sick days, annual leave, and after-hours enquiries that quietly go unanswered. Every missed message at 11pm is a lead lost to a competitor who replied first.
Unlike a human team member, MyRecommendationEngine.ai never takes a sick day, never needs annual leave or public holidays off, and happily works evenings, weekends, and around the clock. For most businesses it’s significantly more affordable than hiring additional staff.
Online on Sunday.
Online on Christmas Day.
Capabilities
A Full-Service Travel Brain
The engine doesn’t just answer questions. It builds complete, bookable travel solutions – embedded directly into your website.
Embedded directly into your website, it gives clients fast, consistent answers — even during peak periods or outside business hours. You may bias the answers to suit.

How It Works
Designed to Empower Travel Advisors – Not Replace Them
At the end of every recommendation, a Submit button sends the plan straight to a qualified Travel Advisor for review.
The AI handles the discovery, the research and the first draft. You apply the judgement, the supplier relationships and the personal touch that no machine can replicate. The result: you convert more enquiries, protect your margins, and spend your time on the conversations only a human can deliver.
Why It Pays for Itself
A New Revenue Driver, Not Just a Tool
The average Travel Advisor in the U.S. earns around US$50,000 a year.
MyRecommendationEngine.ai gives you a tireless, always-on advisor for a year – less than 2% of the cost.
Side by Side
How It Compares
Human Travel Advisor |
MyRecommendationEngine.ai |
|
|---|---|---|
| Annual cost | ~US$50K + benefits, training, leave | US$699 /year |
| Hours covered | ~38 hrs/week, business hours | 24/7 – 8,760 hrs/year |
| Effective cost/hour | ~US$21/hr | ~US$0.08/hr |
| Sick days / annual leave | Fully paid | Never |
| Public holidays | Off | Works all 365 days |
| After hours & weekends | No | Always |
| Scales at peak | No | Yes |
Less than one month’s salary of a human hire – working every hour of the year.
Pricing
Simple, Flat Pricing
One subscription for your whole office – available for up to 10 advisors per office.
Additional cost. Your own pay-as-you-go Claude account is required and billed separately by
Anthropic. View full details

A Note From the Founder
Made for How Travel Advisors Actually Work
I started ITByUs to build practical software for businesses that have been overlooked by the big platforms, and travel advisors, more than most, deserve smarter tools. You shouldn’t lose a booking because a client emailed at 10:47pm.
MyRecommendationEngine.ai is the assistant I wish every advisor I know already had: drafting in the background, never closing for the day, and quietly handing every plan back to the human who knows the client.
Dave Upton
Founder, ITByUs
